Domestic e-commerce to Taobao platform as the vanguard, foreign amazon platform as the first, the early e-commerce platform is mostly through the way of pictures to display products, sellers need to show the characteristics of products in limited pictures as far as possible, such as the use. Product shooting is good or bad, will seriously affect sales. And in recent years, with the rapid development of mobile devices, led a number of self-media people, but also the birth of short video this product.

The "Short Video and E-Commerce" model has great potential and promise.

As we all know, after more than ten years of rapid development, the development model of traditional e-commerce has hit the ceiling, the bottom of the online traffic dividend, the increase in passenger costs and the slowdown in the speed of profitability, so that the various platforms scratch their heads. How to tap the new traffic has become the "big problem" of e-commerce companies. And that's exactly where short video comes in.

With its rich and lively content, innate social attributes, and the occupation of fragmentation time, short videos gather as much traffic as magnets.

At the same time, the nature of short video determines its natural advantage in marketing promotion for the following reasons:

Making high-quality short video is a professional high-level work, need good choreography, planning and scripting, and even need videographers, sound engineers and lighting artists and so on, if there is no mature operation team, relying on the strength of individuals difficult to complete so many tasks, which also invisibly shaped the relatively high barriers to short video marketing;

Compared with the text, short video is more visual impact, more attractive to the user's attention, so in the transmission of brand spirit, brand image or product form and performance is more smooth;

Users in the short video scene can comment, like, forward or even imitate or record a new video, invisibly improve the promotion of video content, so as to achieve marketing purposes;

Marketers can expand their reach by sending short videos to various live platforms so that more people can watch them. And with the increase in the number of forwards, the publicity effect will also rise.

So, in the specific operational practice, "short video and e-commerce" model how to achieve effective linking and touch users? And how should users' consumption behavior be stimulated?

First of all, if you want to effectively link and reach users, the key is to focus on the user's content as the core of the consumer scenario, which includes two levels of connotation:

First, create valuable short video content

Second, create a consumer scene to connect user emotions

Summary: Yimao Vision for the vast number of merchants to provide high-quality short video shooting services, so that cooperative sellers successfully ride the short video of e-commerce.