In the field of product photography, there are two different methods of photography.
One is Taobao shop fast shooting mode, the same product, shooting angle, many zhangs, simple cloth light, quick operation. The purpose of this shooting is to deal with Taobao store product details page, need to quickly complete the front, back, side, packaging, internal materials, etc. Its product shooting price is low, mainly in quantity.
The second type of shooting analyzes the type, purpose, shape, texture, and other characteristics of the product before shooting. Then use a corresponding way of light, showing a certain aspect of the product. The footage taken in this way will make the viewer sense that the product is different. This is high-end shooting.
High-end shooting, one is very high shooting requirements, in the early photography, can strongly reflect the object of light, shape and space, etc. , and the other is that the product itself is often difficult to show, such as watches, cosmetics packaging bottles with complex light transmission, reflection. To express this material, pre-shooting and post-renovation are indispensable, so the so-called high-end shooting, should include shooting and repair work.
If you've got a little bit of knowledge of photography, you'll find that the lighting equipment used by photographers is mainly soft screens, which are rarely used in other things like soft boxes and reflective umbrellas. This is because each photographer in the long-term work will form their own fixed patterns or patterns;
High-end photography, the core of which is careful observation, to discover the characteristics of the product. In addition to the shape of the product, material, use and other comprehensive factors to determine which shooting method and techniques to use the product, found that the value of the product and beautiful side, the use of different methods will have different effects, so before shooting the product, must have a comprehensive evaluation of the product, high-end, mid-range and low-end. After observation, select the device, the overall operating process will be clearly targeted. The process of patting the product will also be relatively handy.
It is worth noting that in the shooting, we should pay attention to wear cotton white gloves, to avoid the product has handprint marks, but also pay more attention to the impact of product shadow effect, some of the shadows appear is very textured, and some will produce a very slotted cake effect. Therefore, the choice of the right photographic equipment is one of the important factors for the success of shooting. So how do we choose good photographic equipment?